Amir Ahmadi; Akbar Afarinesh Khaki; Somayeh Zargar
Abstract
The purpose of this study is to identify and analyze strategies to improve the credibility of the team supporter with an emphasis on the media in the fans of the Iranian Football Premier League using futures research. The type of research is applied and analytical-exploratory in nature. A group of 20 ...
Read More
The purpose of this study is to identify and analyze strategies to improve the credibility of the team supporter with an emphasis on the media in the fans of the Iranian Football Premier League using futures research. The type of research is applied and analytical-exploratory in nature. A group of 20 selected professors familiar with the sponsors of sports teams, some selected managers of Premier League football teams, sponsors of Premier League teams and some selected fans, as standard sampling for qualitative interviews Were selected in the research topic. Then, 15 people from the statistical community of the previous section announced their readiness to perform cross-sectional analysis. To analyze the data, a combination of panel experts and Mikomak cross-effects were used. Findings showed that the most important drivers of improving the credibility of the team sponsor by emphasizing the media in the fans of the Iranian Football Premier League, respectively, are: publishing the level of commitment and commitment of the team sponsor to their commitments, publishing achievements ( Successes) Sponsor the team in the media, publish future sponsor plans for the team, publish team members' opinions about the sponsor, and publish the sponsor's material and spiritual services to the team. Supporters of Premier League football teams are encouraged to use media tools to develop their credibility among sports team fans to see better results for the team and ultimately themselves.
Sports Media
Hamid Mohseni Sarbandi; Akbar Afarinesh Khaki; Taybeh Zargar; Mahsomeh Shahbazi; Shiva Azadfada
Abstract
The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, ...
Read More
The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, there are three core codes for developing media strategies for the implementation of mentoring programs in the Vice-Chancellor of Physical Education and Health Education. The central code of media strategies before the implementation of mentoring programs, which has the categories of communication, planning, preparation and human resources. The core code of media strategies during the implementation of mentoring programs, which has the categories of information, networking and communication channels, and the core code of media strategies after the implementation of mentoring programs, which includes evaluation and programs It is a media.